Assignment Task
1. MODULE OVERVIEW
The continuous advancement in technology makes communication, transportation and financial flow leap ever faster. Globalization of businesses and digitalization of global markets, marketing is now a global process. The growth of global businesses has made international marketing management a core business functions in multinational companies. The knowledge of international marketing process, strategies, tactics, techniques and tools are essential managerial toolkits for today’s marketing managers. Business School Master of Business Administration (ODL) program, therefore, included this essential course – International Marketing Management – to equip graduates of this program with this essential managerial toolkit to make them relevant and able to shoulder managerial responsibilities. This module covers an in depth exploration into the world of international marketing and factors that will influence the success of marketing efforts on a global scale. This module will look at issues pertaining to developing competitive strategies, developing marketing strategies and management of the marketing mix from an international perspective with attention to sustainable competitive advantage.
2. MODULE LEARNING OUTCOMES
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Get Help Now!- Illustrate the application of the global marketing mix in selected international and local market scenarios.
- Demonstrate the ability to develop effective marketing strategies to enter international or foreign markets.
- Appraise the ability to assess strategies for domestic companies to compete against international businesses.
- Elaborate on sustainability issues with respect to international market developments.
No. Topics Mode
- 1 The Module Introduction, Scope and Challenges of International Marketing Live Sessions/E-Learning
- 2 The Dynamic Environment of International Trade E-Learning
- 3 History and Geography: The Foundations of
- Culture E-Learning
- 4 Cultural Dynamics in Assessing Global
- Markets Live Sessions/E-Learning
- 5 The International Legal Environment: Playing by the Rules E-Learning
- 6 Developing a Global Vision Through
- Marketing Research Live Sessions/E-Learning
- 7 Multinational Market Regions and Market
- Groups: The Reason for Economic Union E-Learning
- 8 Global Marketing Management: Planning and Organisation E-Learning
- 9 International Marketing Channels E-Learning
- 10 Exporting and Logistics: Special Issues for Business E-Learning
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