Assignment Task
Learning Outcomes: After completing the module, you should be able to:
1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning
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Get Help Now!2. Distinguish the contribution of the elements of the extended marketing mix to effective marketing planning
3. Use the concepts of segmentation, targeting and positioning to respond to marketing problems
4. Apply the marketing mix in selected situations.
5. Show situational awareness when applying the extended marketing mix
Assignment Task
Electric Vehicle – consumer adoption
For any car brand looking to increase the proportion of electric and hybrid cars sold, consider how the principles of marketing detailed in the tasks below would apply to the marketing of electric vehicles (EV).
Section 1 – Marketing Environment and Planning Process
a) Explain the components of the marketing planning process in terms of EV marketing, with particular reference to the role/importance of adopting a marketing orientation and its application to the EV business.
b) Carry out an environmental audit in the form of a PESTEL analysis for EV market ensuring that you detail specific market/organisational related facts that are fully
referenced where possible. Additionally, you should highlight relevant microenvironmental aspects such as dominant competitors within the industry and recent competitor activity.
c) Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new
concept.
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