Assignment Task
A. BUSINESS MODEL
Question 1: Provide a brief analysis of the company’s general business model along the 4V dimensions discussed in class.
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Question 2: What is the primary data-monetization approach that the company is using? Provide a brief rationale for your answer.
Question 3: Which of the three big-data characteristics we discussed in class does the company leverage for the purpose of value creation, and how? Briefly comment on each characteristic (including relevant digital technologies).
Question 4: On what primary value-harvesting strategy does the company’s data-driven business model rely? Provide a brief rationale for your answer.
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