Assignment Task
Task(s):
The project requires students to:
(1) select a real/existing service organisation of their choice,
(2) study and describe the core and augmented service-product offered by the organisation,
(3) describe the existing delivery process(es) and link it to theory Here, use of blue-prints or other similar type of schematic analysis is expected.
(4) Apply a ‘Gaps Model of Service Quality’ analysis to identify any issues with the service delivery.
(5) prescribe ways in which they believe the service delivery can be improved and if not why.
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