Assignment Task
The experience curve effect and its meaning for international marketing
2 Types of interdependencies and its causes in international marketing
3 The typology of target markets as a method for the evaluation of country markets in the field of going international
4 The information system of the BERI Institute as a method for the evaluation of country markets in the field of going international
5 Methods for the selection of country markets in the field of going international
6 Types of internationalization strategies and its importance in international marketing
7 Timing strategies in the field of going international and its importance in international marketing
8 Determination of the degree of standardisation for product policy in the field of going international
9 Determination of the degree of standardisation for price policy in the field of going international
10 Determination of the degree of standardisation for communication policy in the field of going international
11 Determination of the degree of standardisation for distribution policy in the field of going international
12 Selection of an appropriate organisational form for foreign business acitivity
13 The two key problem areas in the field of being international and the reason for new demand of co-ordination
14 The strategy of instrumental adaptation as a strategy covering the need for co-ordination
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