Assignment Task
Task
“Successful marketing starts with the creation of an effective value proposition.”
Discuss this statement. Use examples to support your discussion
Details
Due date: Week 6
Length: Part B – 1,250 words
Weighting: Part B — 20%
Submission: Via VUWS – Turn-It-In
Suggestions
Go through the essay writing process by analysing the question, brainstorming, research and reading, note taking and organising your information.
Write an essay plan, draft, and re-draft, write and then proofread your final draft.
Read and understand the marking criteria.
Seek advice from your tutor when necessary and consider the services of The Study Lounge.
Also the LIBRARY tab in vUWS has a multitude of services to help you with the completion of this task.
Marking Guide – PART B
Fail Pass Credit Distinction High Distinction
Essay Structure Essay does not have a clear introduction, body and/or conclusion
And/or
Essay may have poorly structured paragraphs making the document difficult to read Essay includes:
An introduction with an attempt at a thesis statement and main arguments
Body paragraphs with a single topic and evidence
A conclusion with a summary of the main arguments and a restatement of the thesis Essay includes:
An introduction with general statements, a clear thesis, and an outline of main arguments
Body paragraphs with an attempt at a topic sentence, superficial analysis of the evidence
A conclusion with a summary of the main arguments, and a restatement of the thesis Essay includes:
An introduction with general statements, a clear thesis, and an outline of main arguments
Body paragraphs with topic sentence that articulates the main argument to be developed, some analysis of evidence
A conclusion with a summary of the main arguments, a restatement of the thesis, and a final comment on the topic Essay includes:
An introduction with general statements relevant to the topic, a thesis which asserts a valid response to the question and main arguments that support the thesis
Body paragraphs with topic sentence that articulates the main argument to be developed, in-depth analysis of evidence
A conclusion with a summary of the main arguments, a restatement of the thesis, and an analytical final comment on the topic
0–7 7.5–9 9.5–10.5 11–12.5 13–15
Feedback:
Understanding of topic Essay does not demonstrate an understanding of topic as the response to the question is confused or irrelevant. Student has misinterpreted the question Discussion and evidence provided are relevant to the essay question. However, the discussion and evidence are limited and/or descriptive demonstrating a basic understanding of the topic Discussion and evidence provided are relevant to the essay question. There is an attempt to provide a discussion of some of the key issues on the topic and an adequate attempt at integrating relevant evidence Discussion and evidence provided are relevant to the essay question. Discussion highlights some of the key issues on the topic. Evidence used is relevant Discussion and evidence provided are relevant to the essay question. Discussion highlights a number of key issues on the topic. Evidence used is both highly relevant and interesting
0–14.5 15–18.5 19–22 22.5–25 25.5–30
Feedback:
Critical analysis There is no analysis of the alternative views on the essay topic (few references and/or limited analysis of research findings) Highly descriptive essay
There is an attempt to investigate and evaluate relevant views/approaches to the essay topic with an attempt to develop a considered opinion Moving beyond basic descriptive discussion with an attempt to analyse findings
The relevant views/approaches on the research topic have been investigated. There is some evaluation of relevant research with an attempt to develop an overall opinion Evaluative discussion
The relevant views/approaches on the research topic have been investigated. There is thorough evaluation of relevant research with a clear overall opinion High standard of critical analysis of topic, based on research findings
The relevant views/approaches on the research topic have been investigated. There is in-depth and critical evaluation of relevant research with a clear overall opinion
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