Assignment Task
Task Description
Your task in this assessment is to conduct quantitative data analysis and discuss your analysis findings from a marketing researcher’s perspective. You will be provided two datasets in Week 9, and for each dataset, you will: (CHECK OTHER DOCS ATTACHED)
Examine the demographic profiles.
Test the associations between required variables.
Discuss the marketing implications of the analysis findings.
Assessment Criteria
Dataset 1: analysis –
Dataset 1: marketing implications of the analysis findings –
Dataset 2: analysis –
Dataset 2: marketing implications of the analysis findings –
Assessment presentation and referencing –
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