Assignment Task
Research question:
Should coffeloggy start a new product line to improve sales in Mumbai.
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Coffelogy already have many flavors of coffee. The business was slowly expanding because of high publicity at local fairs and exhibitions which coffeelogy showed off their products. Due to the coronavirus pandemic, their sales dropped. To hopefully improve the drop in sales, Coffeelogy has decided to introduce a new product- flavored hot chocolate.
Theoretical framework:
1.3 SOWT analysis (Qualitative Tool)- This tool will help me
3.5 Ratio Analysis (Quantitative Tool)- This will help to analyze the current financial scenario of the company. This will help with the fezibilility of the comaptmy to introduce new products to the market.
4.3 Sales forecasting (Can be both)-This will help analyze all the data given from the company to predict either positive or negative growth in sales.
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