Assignment Task:
1. Introduction
Welcome to the learner’s guide for this unit of competency for the qualification BSB61015 Advanced Diploma of Leadership and Management. This guide provides you with essential information on competency standards, delivery plan and schedule, assessment plan, assessment tasks and learning resources for this unit of competency.
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Get Help Now!The purpose of this learner’s guide is to:
? Provide you with information on delivery schedule and plan of this unit
? Ensure the you understand how students will be assessed in this unit
? Provide information on assessment methods, strategies, and evidence requirements
? Provide information on learning activities and assessment tasks
? List resources which may assist in student learning and assessment tasks
2. Unit Overview
This unit describes the skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.
It applies to senior personnel who are responsible for managing the overall marketing process of an organisation, and for managing marketing personnel. Typically, they manage a portfolio of products or services across the organisation, rather than a single product or a few products.
Learning Outcomes
On successful completion of this unit, the learner/trainee will be able to;
? Manage marketing performance
? Manage marketing personnel
? Evaluate and improve strategic marketing performance
As well as demonstrating the performance criteria, to be assessed as competent, the learner must demonstrate their ability to apply the required knowledge and skills in a range of situations.
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