Assignment Task
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
• Discuss and express the fundamental principles and philosophies on which marketing is based
• Identify business challenges linked to the marketing function
• Prepare reports interpreting secondary data so as to inform marketing decisions
GRADUATE ATTRIBUTES
• Graduates will have broad and coherent knowledge of business fundamentals and how they have evolved within the modern digital landscape;
• Graduates will develop the skills required to self-start and self-manage work-related projects, including within digital environments. Students will gain strong self-directed learning skills through the online delivery, positioning them for lifelong learning;
• Graduates will identify, analyse and solve management challenges within both new and established organisations, fusing both traditional and modern approaches towards achieving best possible outcomes;
• Graduates will develop the skills to create and design approaches to business within emerging markets, and communicate them in an appropriate manner to a range of audiences;
• Graduates will develop skills specific to the program specialism required to be able to apply learnings in a real-world context.
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