Assignment Task
Task
1. Table of Contents
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This section needs to highlight at least one important statement from each of the sections in the document. Ultimately the Executive Summary is a summary of the entire document: it is generally read by an executive who do not have enough time to read a full report.
3. Evaluate the company’s ability to enter foreign markets
Conduct a SWOT analysis of Quantum Foods, by providing three (3) of each of the strengths, weaknesses, opportunities and threats. For each strength/weakness/opportunity or threat, be sure to spell out how it impacts/may impact Quantum Foods’ existing business.
4. Macro environmental analysis
Conduct a PES (political, economic and social) analysis on Nigeria. For each PES factor, conduct a comprehensive analysis of two (2) issues relating to the factor and explain how it will impact Quantum Foods’ business in Nigeria. TIP: Use the Post (2018) article referred to in your StudyGuide to provide depth in your discussions. Each PES factor will count six (6) marks (two (2) issues x three (3) marks each). Note: no marks are awarded for the description of the issue, only for the analysis and interpretation thereof (e.g. no marks are awarded for stating that Nigeria has an unemployment rate of x%. It is the analysis of the impact of the unemployment rate on Quantum Foods in Nigeria that will be marked.) It is important that the information provided is factual information relating to Nigeria’s current situation References for this section of the report should as far as possible not be more than three (3) years old, and should be academically acceptable. It is strongly suggested that students use ProQuest (the eLibrary on eLearn) to search for information as these sources are necessarily academically acceptable.
5 Types of international markets
Conduct an analysis to determine what type of market Nigeria is. In addition, do a broiler industry analysis for Nigeria. Consider the following factors:
- Type of international market
- Ease of doing business in each country. Ensure to relate what the impact of the factors will be on Quantum Foods in Nigeria
- The broiler industry of Nigeria (in general). Based on your analysis, highlight the impact that the factors that you address will have on the broiler business of Quantum Foods in Nigeria.
6 International market entry modes
Refer to the three operational areas of Quantum Foods specified in the beginning of this question paper. Evaluate any four (4) internal and three (3) external factors to determine the most suitable market entry level for Quantum Foods into Nigeria. Once you have determined the most appropriate entry level, recommend a well-motivated entry strategy into Nigeria.
7 Impact of culture on marketing strategies
Based on your recommended entry strategy into Nigeria, identify any company or organisation Quantum Foods would need to set up the initial meetings with to discuss entry into Nigeria. As introduction to this section, briefly state the nature of the company or organisation and the reasons why
Quantum Foods should meet with this company/organisation first.
Do a cultural analysis of Nigeria, using Hofstede’s Dimensions of Culture. Briefly interpret what Nigeria’s score means for each dimension. Based on the results for each dimension, provide a recommendation (for each dimension) on how Quantum Foods should market itself to the Nigerian company/organisation, in order to have a fruitful meeting.
8. International segmentation and positioning
8.1- Create two distinctive segments for Quantum Food’s chicken meat, by making use of a combination of micro segmentation variables. Your answer should focus on the end consumer of the product.
8.2- Assume Quantum Foods wishes to, initially, only focus on one target segment. Select, with reasons, the most viable target market segment from the segments created in the previous question.
8.3- Evaluate the most effective approach to international market targeting for the selected target market segment.
8.4- Develop a general positioning approach for Quantum Foods’ chosen target market segment.
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