Assignment Task
Task
The management team of the restaurant TheKing hired your marketing research consultancy firm to conduct a short survey to evaluate the satisfaction of the restaurants’ customers. Following several meetings, in which you discussed and agreed with your client the preliminary stages of the research process, your firm collected data by surveying a sample of 107 restaurant-goers.
More specifically, respondents were asked to evaluate, on 7-point Liken scales, their perceptions of: • Guests’ reception [Reception] when arriving at the restaurant (Question: Staff provide a warm welcome when you arrive at the restaurant). • Quality of service [Service] at the table (Question: Staff provide a good service at the table). • Waiting time [Waiting time] at the table (Question: The waiting time between courses was appropriate). • Quality of the food [Food quality] (Question: The restaurant serves excellent food). • Price [Price] (Question: The restaurant has reasonable prices). • Overall satisfaction [Satisfaction] (Question: Overall, I am satisfied with my experience at the restaurant).
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