Consultancy Report on Organisational Strategy
Demonstrate an in-depth and critical knowledge of the theoretical underpinnings of marketing and strategy. Demonstrate a synthetically, analytically and persuasively deep understanding of the process of marketing and strategic analysis
2. Deploy analytical tools of strategic and marketing management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic and marketing options in a complex
What am I required to do in this assignment?
Select one scenario from the four that you developed in Assignment 1, as being the one that the a selected organisation should use in order to develop its strategy for the near future.
Your task in this assignment is to produce a consultancy report for that company that clearly outlines the Strategy that it should pursue in order to compete in the selected strategy.
You should develop one potential Strategic Option for the company and recommend and justify this for the company.
You should use appropriate tools and frameworks in order to develop the strategy and it should be demonstrate how this takes into account the developments indicated in the scenario from A1. As part of this you must develop a meaningful Value Proposition and link this clearly to concepts drawn from Marketing to show how the value proposition will be expressed to customers (these may be B2B or B2C).
Given the word limit you are advised to focus on the development of Business rather than Corporate Strategy.
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What do I need to do to pass? (Threshold Expectations from UIF)
Apply knowledge of strategy and marketing to propose a credible strategy based on data collection drawn from relevant sources Evaluate and justify the proposed strategy demonstrating a logical progression from Assessment 1
How do I produce high quality work that merits a good grade?
Produce a professional and compelling report that draws on the recommendations and arguments developed in A1 in order to develop strategic options.
Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly.
Presented as a professional report, make sure your submission is clear, and supported by evidence throughout.
The Assignment must develop a future strategic option and must not describe the current strategy of the company.
You should use appropriate frameworks to develop the options narrative and draw on a good range of quality sources.
Particular focus must be given to the selection and justification of one strategic option.
You should focus on the development of a Value Proposition (How Will We Win?), and show how this incorporates Marketing Strategy to enhance the value proposition to the target customers
Poor work will repeat much of the analysis from A1 and rather than focusing on developing and justifying a meaningful strategy from strategic options.
How does this assignment relate to what we are doing in scheduled sessions?
The sessions are about thinking strategically and making strategic judgments about both the changing world around and enabling you to work with uncertain futures (note: the future is always uncertain).
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How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
selection and use of frameworks to develop strategic options 35%
Addresses the task set showing some awareness of the strategic environment and use of appropriate strategic frameworks. Addresses the task set. Appraisal of the issues indicates use of evidence. Frameworks selected for relevance, but largely mechanically rather than analytically. Strategic and marketing development is central but over emphasizes the operational. Addresses the task set. Evaluation of the issues stemming largely from evidence Frameworks selected for relevance, deployed to support critical analysis. Emphasis is balanced towards strategic and marketing development rather than operational. Addresses the task set in a comprehensive fashion. Evaluation of the issues stemming from the evidence. Frameworks selected for relevance, deployed effectively to strengthen sophisticated critical analysis. Emphasis is placed firmly on strategic and marketing development rather than operational.
3. Development of the Value Proposition 35% A Value Proposition is developed but it is presented in a largely descriptive fashion. A Value Proposition is developed but it is not clear how this is designed or communicated to meet the specific needs of a specific target market. A Value Proposition is developed this shows with some clarity how this is designed and communicated to meet the specific needs of a specific target market A Value Proposition is developed this shows with some clearly how this is designed and communicated to meet the specific needs of a specific target market. The Value Proposition shows originality in meeting these needs and clearly differentiates from competitors
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