Assignment Task
Unit learning outcomes
Demonstrate an in-depth understanding of the interplay between cultural tourism and heritage management, and how these concepts can complement and conflict with each other.
Articulate through written and presentation skills an analysis of current debates within cultural tourism and heritage management.
Task
Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture is increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation.
You are required to write an individual report that provides an analysis of the value of cultural tourism as a means for destination development at a local level (using a case study of your choice).
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